But from a coldly financial cost/reward factor, there is absolutely nothing to gain from teasingAvengers: Age of Ultronthis early. The film could conduct a total media blackout and it would still open with over/under $200m next May. All youve done by revealing this much this early is creating the expectation of having to reveal ever more information over the next nine months, to the point where you flirt with having given away the store by May 2015.Putting aside differences of opinion about how much to share how early in a films marketing campaign, is not the whole benefit of having a preordained smash hit film the notion that you shouldnt have to spend as much on marketing to the film to moviegoers, since they are already interested? We hear all the time about how Hollywood is chasing established properties partially for the marketing advantage that comes with a known entity to moviegoers. Would it not make sense to actually take advantage of the massive success ofThe Avengersand perhaps pull back in regards to the now-standard early-bird saturation marketing campaign? I get that there is a certain need to hammer awareness when a film is a less-known entity, perhaps an original property or a sequel to an original that didnt quite set the world on fire the last time around. But is there anyone on Earth who is going to make a choice on whether or not to seeThe Avengers: Age of Ultronbased on a 9 months-early magazine spread? The only audiences that such early marketing disney packages gambits are playing to are those already determined to see the superhero sequel as early as possible anyway. As is usually the case, the earliest of early marketing is firmly targeted and mostly consumed by the converted. The studios spend millions of dollars and reveal heaven-knows-what about the film purely to make the sale to those who are already onboard. To wit, I would argue thatThe Avengers: Age of Ultronis a big enough hit that Disney could well afford to play a little subtle if they so choose.
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